Clark Wilson LLP client Square One Insurance Services Inc. was featured in a Globe and Mail case study on January 25, 2013. The article highlights Square One’s success in shifting from direct mail marketing to more cost-effective online channels. Their website and online quote application system, which have been nominated for an Insurance-Canada.ca technology award, resulted in a significant reduction in acquisition cost per insurance policy, as well as savings in labour. The company plans to expand its market to serve customers across Canada.
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